YES - UserReport is currently 100% free for anyone to use. However, we are planning a premium version, which will contain additional features at a cost. But all current features are free and will remain so.
But, how does UserReport make money right now?
UserReport offers paid consultant services helping select clients setting up UserReport and doing advanced analysis using data from both UserReport and Google Analytics. UserReport is also working on other products in select markets, offered to select partners. These include advanced online market research tools which are the current corner stone in our monetization.