Install UserReport script with Google Tag Manager

How to install UserReport script with Google Tag Manager

If you are using Google Tag Manager to handle scripts and tags on your website, you can also install the UserReport script through Google Tag Manager.

The process is easy and simple: learn how to implement the script with Google Tag Manger by watching this video or read about it in our guide underneath.

You can find your UserReport company-centric script in your account, in the media section. For further information, please read this guide.

1. Navigate to your workspace in Google Tag Manager and press "New Tag"


2. Now you can proceed and configure the tag:

  • Name the tag “AudienceProject Tag”
  • Press "Tag Configuration"
  • Search for "UserReport” custom tag and select it


3.  Select UserReport and type in your UserReport account ID.


You can find your account ID in your UserReport account, in media settings under “setup”. The account ID is the part of your company-centric script following In this case, it is “de9cf68b"


4. In "Advanced settings", set a high priority, like 1000 or higher so that the script is executed as early as possible. Then, in "Tag firing options", set up to fire "Once per page".


5. In "Triggering", choose the option "All Pages".


6. Please remember to save the tag


7. Preview your tag before publication or publish


That's it - you just created a tag containing your UserReport script and published it to your website using Google Tag Manager.

Test it

It’s very easy to test if your implementation works! Simply put ?__urp=test_invite after your website URL in the browser – like

This will open your website and force the survey to appear for testing purposes – if you have implemented the script correctly. Please note that the survey runs in demo-mode when forcing it to appear using this method. This means that the answers won’t be saved.

For clients using other products from the AudienceProject universe

By default, this script has UserReport functionality but may carry functionality to measure DoubleClick For Publisher Campaigns, provide targeting data to Ad-server you are using, measure audience for Kits or any other functionality you have subscribed to have.

In the ideal scenario that script needs to be added to the <head> section of a website. Please note that this script is marked as async so it will not block page rendering until executed, so it is safe to deploy like this.

If you are using AudienceProject solutions related to ads-measurement or prediction, that is one thing to keep in mind - script needs to be loaded before ads are requested from an ad-server.

That is possible to achieve by deploying the code through Google Tag Manager guide above.




  • Avatar
    Corey Max

    We created a website recently, added it to Google database, they also require us to verify it through the two following options:
    - add a meta tag
    - upload an html file
    Tried to do both, succeeded at neither

  • Avatar
    briyan kelly

    Thanks for sharing the valuable information.

    ran engineer

  • Avatar
    raja rani

    Howdy! This article could not be written much better! Going through this article reminds me of my previous roommate! He continually kept talking about this. I will send this post to him. Fairly certain he will have a very good read. I appreciate you for sharing!

  • Avatar
    Nate Tinor

    Why don't you post this video on youtube? If you have subscribers you can get it from here I think that youtube is the best video platform. But the video is good by the way

  • Avatar
    mabel goodrich

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  • Avatar
    Jake Ostin

    Thank you for this post. Thank you for sharing the information about google tag manager. Now I know more about it. You can make a video about it too

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  • Avatar
    Kate Strokova

    Being a digital marketing manager, I have to work with Google Tag Manager and Google Analytics almost each day. Thus, UserReport script was installed differently on my website Porno amatoriale italiano - I`ve installed it directly in the code of each page. With this instruction I see that I could save my precious time and fix it once for all websites. Just in 5 minutes after reading this article I followed the instructions, and everything works fine now. Thank you for such easy to use instruction!

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